Working with the account manager and our production team to lead the creative development of the indoor softball facility’s environmental branding, I was responsible for developing the conceptual renderings used to sell the project. Throughout the process, I collaborated with the production and fabrication teams to ensure concepts were grounded in material realities, scale, and installation constraints. As the project evolved, I carried the approved direction through design refinement and final production file delivery, ensuring accuracy, consistency, and seamless handoff to fabrication. The result is a cohesive visual environment that elevates Shocker pride, highlights program heritage, and enhances the athlete and spectator experience within the new indoor home for WSU’s softball program.
